The power of blogging directly impacts what we watch, what we wear, where we travel and what we converse about. In our era the new consumer is much smarter than ever before. People require direct contact – and blogs enable everyone to converse with each other.
Businesses need to reach a mass audience, and more than 85 percent of consumers turn to the web before making a decision to buy. Blogs have become one of the most effective methods of marketing a business, enabling companies and customers to communicate on a more personal level. Blogs have the ability to create word of mouth awareness around products and services thereby influencing public opinion.
Blogging has become so hot that mainstream journalists and reporters are quoting from them. From celebrities to the average Joe, everyone seems to have a blog and those that don’t can now learn how to engage an audience and make full-time incomes in the process.
Bloggers are everyone and anyone – from the woman who makes a living talking about “Oprah’s favorite things” to the fitness bloggers who help keep us motivated and inspired to lose the next pound. This is one of the best start-up ideas around as it is built on personal conversations.
Consumers devote way more time to the internet than television and that’s the issue companies are facing today. Traditional and broadcast media may generate a response from a mere two percent of consumers while the internet encompasses 85 percent of consumers. Blogs are now considered an essential component of any online business and is are of the more effective ways to make money online.
What should you blog about?
Current news and trends in your industry are a good subject matter, but the best way to select blogging conversations is to identify individual interests and passions.
Find something to say that’s unique. Expert information, trade secrets and insight into trends are a great approach for blogging. Investigate your target market’s most pressing issues. Could it be real estate and foreclosures, and all the tips and tricks to staying afloat?
The simplest approach to blogging is to solve a problem. Consumers today are seeking results and become loyal followers for solutions to their troubles. Blogs that can offer concise results to problems that an audience commonly face will soon have a loyal audience. Additionally, bloggers who can solve the problems of an audience while promoting services and products learn this approach quickly becomes profitable.
The quickest way to turn your audience off is by wasting their time. Never give the audience a poor impression of a blog by publishing filler content. Filler content is text that has no value to the audience. Blogs must get to the point and provide paragraphs that help solve the problem at hand.
Lastly, bloggers do not have to be professional authors or copywriters to attract traffic. Simply write interesting and engaging content; content that an audience finds valuable.
The growth of blogging complimented by emerging technology has become the most beneficial marketing tool there is, and has quickly surpassed what traditional advertising and marketing could ever accomplish.
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